Not for Women...

This weeks commercial is for Dr. Pepper's new drink Dr. Pepper 10. It is very sarcastic and shows two men doing in a variety of action scenes. It then tells women that this is a man's drink stateing it "has 10 manly calories" but is full of flavor. It is interesting that they portrayed 10 calories as an acceptable number for men, hinting that diet soda's with zero calories are somehow "girly drinks". The commercial also enforces a common stereotype about men and women; that men love action movies and women love romantic comedies. It also is a drink that is "made for men" however I find it interesting that the commercial is aimed at women. Is this because they are assuming that women do the grocery shopping and will buy this for their man? Or is it some kind of reverse psychology so that women will also start buying the drink. Whether the intention of the commercial was to poke fun at diet drinks in a harmless way, or to really set this drink out to be for men only, it was successful at one thing, making a big statement about the differences in men and women.