Sunday, February 19, 2012

This weeks commercial comes from a company that has been around for more than 120 years, Anheuser-Busch. 

This commercial, much like Chrysler, instills a sense of pride and a feel good feeling from watching it. It is set in the 1930's at the end of prohibition. It starts off slow and sad, somewhat depressing, until the end of prohibition is announced. Then you see people from all over coming together to help bring alcohol back to the hardworking blue collar men. They have managed to bring their iconic Clydesdale horses into the story line, and a sense of camaraderie and companionship these men have carrying the cases of beer from the carriage into the bar. It sends the message that Budweiser is the backbone of that celebration, and without it there is nothing.

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